The Coach's Fatal Mistake? Taking On The Executives and the Unassailable Executive Class

Tbecame clear he was able to withstand losing against Grimsby. He weathered losing a crucial continental showpiece against a particularly poor Tottenham teams in living memory. He withstood home defeats to West Ham and Wolves, finishing 15th, his rigid approach, squandering some of the club’s most promising academy products, a poor winning percentage, calling the squad the worst in Manchester United history. But there was a single opponent with whom Ruben Amorim was not permitted to tango. If you challenge Jason Wilcox, and you best not miss.

Unfortunately, similar to numerous top-flight right-back during Blackburn Rovers' title-winning 1994-95 season, the coach took on the executive and seems to have failed. Even the most distracted of readers will notice the irony here: a manager who frequently berated at his players for losing one-on-one duels succumbing in the face of the intense pressure and animal charisma of a the Premier League’s most feared sporting directors.

In truth, this whole bruising episode appears to portray the director in a different perspective. Perhaps it might have been easy, given his brief stint of experience at Southampton, to view him as merely a drudge in the United exoskeleton: an individual who owed his position largely to his friendship with ex-colleague Omar Berrada rather than any demonstrable skill. How wrong everyone was. In brilliantly outmanoeuvring United’s feted head coach, just as he bested the unfortunate Dan Ashworth before him, Jason Wilcox has proved himself as one of the sport’s true generals: a strategic mind that United’s competitors are now justifiably concerned.

The Strategic Conflict Regarding System & Philosophy

To illustrate, it was the director , after having been part of the hierarchy that hired the 3-4-3 fundamentalist Amorim in the first place, was instrumental in attempting to convince Amorim to abandon his beloved formation. Unsurprisingly, these entreaties faced pushback. However, such directives carry more weight when issued from the mouth with the unimpeachable soccer background he possesses, a veteran of international appearances and a role in a championship team decades past.

Perhaps in time he might agree to explain his thought processes to the rest of us. Maybe one day he might be asked regarding why the coach is departing with a full payout, without any penalty clause in place. The director seldom speaks in public, and with very good reason. The true intellectuals in football – individuals such as him – function on a plane exceeding our prosaic understanding. Were he to speak, probably we would perceive is a series of ultrasonic blips and complex calculations. Desiring an explanation is not equivalent to being prepared to receive.

Sir Jim Ratcliffe reportedly proposed playing Bryan Mbeumo in a defensive role.
Sir Jim Ratcliffe reportedly suggested playing Bryan Mbeumo in an unfamiliar defensive position. Image: Simon Stacpoole/Offside/Getty Images

The Ultimate Power Behind Command

Naturally, by focusing our attention on the sporting director we overlook the real power behind the modern United throne. Jason Wilcox is, in reality, merely executing the directives of his superior the billionaire owner, who in private has emphasized his desire for a back four. According to reports, the owner has also proposed playing Bryan Mbeumo as a right wing-back. Ratcliffe is keen for the club to embrace analytics and metrics. According to ESPN, during a leadership summit early in his investment, he declared that United’s style of play “shall be decided in this room”.

Ultimately, Ratcliffe is an expert in this technical footballing stuff, leveraging his background in petrochemicals and sailing. Above all he remains immensely wealthy, and as we all know, the wealthy are superior: more perceptive, more wise, more tactically astute, simply better. Whom else would you trust to manage a strategic plan of austerity, the building of a modern arena that appears a lot like someone’s leftover knitting, the signing of a new striker?

A New Soccer Order: Directors Above Managers

This is a trend we are increasingly seeing in top-tier football. For decades, teams mistakenly entrusted big footballing decisions to subordinate staff such as coaches, scouts – even footballers. Maybe previously possible for an up-and-coming, innovative manager with ideas and drive to join a club and implement their plan supported to fruition. But how many businesses have these guys set up? How many large-scale layoffs have they managed? Far preferable to invest genuine authority where it belongs: the executive class, the open-necked shirt brigade, the individuals with the jaw-dropping LinkedIn profiles. It is wiser to decide the strategy in the boardroom and appoint a coach who can tailor their methods accordingly. If coaches were formerly chefs, they have become more like delivery personnel: not really creating the food, yet finally accountable if it arrives cold or leaks out to meet standards.

Nowadays, a coach's role is increasingly less about crafting the philosophy and more about selling it: the receptionist on the front desk, the public face of an organisation they can do little to influence. A coach at Chelsea takes a squad of literal children into Europe and secures two medium-sized trophies, and effectively gets sacked for speaking out. A manager at Celtic sees his reputation ruined while those individuals who appointed him live to blunder another day.

A Modern Corporate Football: Accountability for the Few

And perhaps on some microcosmic level this represents corporate governance at work: the elevation of a gilded overclass who can never be wrong, whose decisions remain sacrosanct, whose mistakes can always be resolved by sacking without explanation. Appoint the 3-4-3 coach only to dismiss him for playing too much that system. Bring in the project manager and then bin them for taking too long. And above all be grateful; for your modest season ticket price rises, for the latest summer signings, for the reality that the adults – regardless of their expertise – remain in control.

Chelsey Smith
Chelsey Smith

Lena is an eco-artist who blends traditional techniques with natural materials to create land art and installations.