Should My Wannabe Influencer Pal Stop Using People for Material?

One Side: One Friend's Perspective

Sometimes she films me while I’m eating. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

My best friend of a decade, Marielle, labels herself the “creativity monarch”. It can be amusing for a short while, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to record everything constantly. During meals out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She creates video blogs about living in our city, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be involved. On occasion she films me while dining, or just accompanying her. Later, I appear on her feed afterwards, and it pops up like a surprise: I might be bare-faced, making a strange expression or be captured while eating. It’s uncomfortable.

Marielle also expects me to record her at inopportune moments. Sometimes I’ll be talking to someone else, or we're simply spending time in the street. The dynamic feels like our bond has turned into me being her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she dismissed it. I've been invited to a couple of industry functions, which was nice, but that doesn’t make up for all the time and effort I invest helping her create material.

I’m grateful that Marielle has supported me with my career in design, but I don’t want our connection to become just a ledger of exchanges. I don't believe she's insincere or inauthentic, but sometimes it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “Alright, smile for the camera!” and film me smiling with another. It’s so silly. It's crucial her to understand that our 10-year friendship still has boundaries. I love spending time with her, but I also desire to enjoy it without being filmed, altered, or shared for an audience. I am not a accessory for her online persona.

The Other Side: The Content Creator's View

I want Beth to see that the content we produce together can get us an opportunity.

I am passionate about shooting content. It's more than a hobby; it’s part of who I am. Creating videos and documenting experiences online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a full influencer yet, but it's savvy to generate income from your interests. I look up to people on social platforms who pull off that style of informal, self-made film-making.

Content creation is my interpretation of living actively: observing the nuances, posting them with an viewership that values the art behind it. I never intend to make Beth uncomfortable. Bringing her to industry events was my way of offering access, giving her a chance to experience behind-the-scenes moments that could help her career in design too. That’s not leverage, it's simply being pragmatic.

I would take her to these events even if she refused to assist me, but I want her to see what the work we make together can achieve: a foot in the door. I understand not everyone enjoys being filmed, but often spontaneity is what makes material authentic. Appearing on video from time to time is part and parcel of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anybody to be my private videographer, but companions support one another in small ways. My assumption was filming a clip now and then would be enjoyable for Beth. Innovation thrives in partnership, and having my friend around makes projects lively and pleasurable. I don't compel her to participate in anything, and I would never intentionally embarrass her. But filming together sometimes is part of how I record our shared experiences.

I value our friendship deeply and don’t want content creation to come between us. I am ready to compromise: like requesting permission before filming, and avoiding angles that might make her self-conscious.

This isn’t about power, it's regarding expressing my perspective while still respecting hers. Clearly making content is not a substitute for real connection: it's merely part of how I live my life and I want her to be involved in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and Beth when they are socializing?

Nothing is more uncomfortable than having a companion film you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the uncertain future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is willing material. She needs to respect Beth’s personal space.
Ankit, 26

She may enjoy making content and displaying her life online, but it’s not for everybody. It’s nice she has helped Beth’s career, but she needs to hear what her friend desires.
Emma, 27

It sounds like you value each other, so hold on to that and ensure it’s the focus in your friendship. Create some authentic memories, where genuine feelings are preserved, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she's on the job. Both seem confused as to what’s reasonable. The solution lies not in trying to change one another, but in each establishing defined boundaries around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their bond?

Chelsey Smith
Chelsey Smith

Lena is an eco-artist who blends traditional techniques with natural materials to create land art and installations.